WILDLABS surveyed 248 respondents from 37 different countries, and held focus group discussions with leading experts across seven of the most widely used technology applications in the field. Initially, WILDLABS only planned to publish their findings in an academic publication, but they were inspired to think bigger after seeing other industries publish their own annual “State of Technology” pieces in the popular press.
“We were really excited about the content of the research, but we knew academic publications weren’t the best avenue for connecting with the audience we wanted to reach,” said Talia Speaker, the research lead at WILDLABS and one of the report’s authors. “We wanted it to be accessible and exciting for people outside the academic community.”
For this project, Graphicacy sought a clean, straightforward approach that quickly communicates the core message and highlights the most important data from WILDLABS’ research. This strategy gave WILDLABS the best value based on their deadline and budget.