Reimagining a Digital Resource for Higher Education

The Aspen Institute College Excellence Program / 2024 / Education

Hero image featuring main navigation and key section,

Overview

The Aspen Institute College Excellence Program (CEP) supports community colleges in their pursuit of exceptional and equitable student outcomes. Graphicacy recently teamed up with program staff to modernize their core website and revamp a foundational self-assessment tool.

Background and Challenge:

Since 2010, the Aspen Institute CEP has built up a library of resources focused on improving student outcomes—including completion, transfer, and employment rates. However, these assets often lived behind multiple layers on the CEP website, making them difficult to access.

The CEP team wanted to enhance their site’s user experience while also simplifying backend content management. They enlisted Graphicacy for a complete redesign and rebuild of their institutional website. CEP also asked Graphicacy to reimagine one of its foundational products—the College Practice Assessment (CPA)—with the aim of dramatically saving time and effort for CEP staff.

Opportunity and Solution:

CEP wanted a website that reflected the program itself—research-driven, high-quality, and outcomes-oriented—along with a user-friendly and intuitive interface.

Graphicacy led an extensive discovery and data consultation process, after which they proposed migrating CEP’s site from WordPress to Drupal for greater flexibility and simplified content management.

Drupal allowed Graphicacy to integrate a Content Management System (CMS) that fits CEP’s needs while affording opportunities for a page-builder approach, giving CEP options to mix-and-match different components across a page—from carousels to grid displays, videos, and more. To familiarize CEP staff with posting and updating content, Graphicacy conducted numerous Drupal training sessions.

On the assessment front, approximately three times a year, the CEP team sends its College Practice Assessments to a cohort of 25 to 40 colleges participating in their programs. The original included 13 qualitative surveys administered using SurveyMonkey. College leaders would give selected surveys to as many as 10 staff members to candidly assess their institution’s capabilities and performance across multiple areas of student success and leadership.

Each assessment cohort triggered an extremely labor-intensive process for CEP: Staff members would spend weeks sending surveys, reviewing responses, and manually compiling data into Word documents or Excel reports for every institution.

Graphicacy developed a platform for assessment management and automation that funneled the entire survey workflow through an admin interface on the new website. The new platform allows CEP to scale their work, potentially creating larger and more frequent cohorts with minimal effort.

Montage image of The Aspen Institute College Excellence Program website designed by Graphicacy.

“Graphicacy developed a platform for assessment management and automation that allows us to scale this important part of our work,” said Millicent. “We now have the potential to create larger and more frequent cohorts with minimal effort on our end. And we can channel the time we saved into working with more community college leaders through additional engagements.”


Millicent Bender, Director, Curriculum, College Excellence Program

Interested in working on a project like this?