Inspiring Success: Benchmarking Tool Empowers Community Colleges

The Aspen Institute College Excellence Program / 2024 / Education

Project montage for the Benchmarking Tool, a project designed and built by Graphicacy for The Aspen Institute College Excellence Program

Overview

Every two years, the Aspen Institute College Excellence Program (CEP) awards its distinguished $1 million Aspen Prize to the best community colleges in the nation. Graphicacy worked with Aspen to design and build a new Benchmarking Tool so other colleges could see how they compare with both the nominees and their peers across key student success metrics.

Background and Challenge:

The Aspen Institute’s CEP invites 150 of the nation’s 1,000+ community colleges to compete for its biennial $1 million Aspen Prize for Community College Excellence. Each award cycle triggers a flurry of inquiries from community college leaders asking what it meant to rank among the nation’s best—and how they compared.

CEP staff spent considerable time and effort generating custom reports and answering questions about the selection criteria.

To provide institutions with a way to compare their data with all community colleges, the top 150 Aspen Prize invitees, and peer groups with similar characteristics, CEP enlisted Graphicacy to engineer a new Aspen Prize Community College Benchmarking Tool that would automatically serve up answers in one centralized location.

Opportunity and Solution:

To transform such large quantities of raw figures into useful, actionable information, Graphicacy designed a dashboard of customized data visualizations on the Benchmarking Tool’s landing page.

The interface lets users explore performance information in two categories: Aspen Prize Model Data (the primary default view) and Early Momentum and Transfer Data (gathered from the top 150 institutions).

For the former, Graphicacy incorporated a three-step process:

  1. Institutional users can review a set of overview graphics to see how their institution compares across important characteristics like location, size, and demographics of their student body relative to all others. Clicking on information icons for each contextual variable provides reporting years for each metric along with definitions.
  2. Senior institutional leaders can choose filters to create a group of peer schools they want to compare themselves against, drawing either from all community colleges or from the top 150 Aspen Prize-eligible institutions. Filter categories range from locality and size to percentage of student minority populations.
  3. Customized charts and graphics show users how their institution stacks up against the comparison group and the national averages for the three outcomes measured by the Aspen Prize Round One Data Model.

Below each graphic, users can find links to CEP resources for improvement in each metric-based area. They can also easily generate shareable PDF reports of their results.

The Benchmarking Tool is clean and easy to navigate, reducing the administrative burdens on CEP’s staff. It also allows the team to highlight the accomplishments of community colleges and inspire other schools to improve their own results.

“There are so many community colleges doing impactful, important work across the country,” said Millicent. “With this new tool, we can highlight their accomplishments and hopefully inspire others to take steps to improve their own results.”


Millicent Bender, Director, Curriculum, College Excellence Program

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