John worked closely with a Graphicacy founding team member, Joshua Korenblat, to develop the book’s chart elements. The series of charts and graphs quickly drove home the points for John’s three primary audiences: major philanthropists capable of boosting HBCU endowments, HBCU leaders, and the higher education community as a whole.
Graphicacy used these chart elements as a starting point for a visually rich multimedia presentation using Apple’s Keynote tool. With the story framework in place, Graphicacy’s project design team combined video clips, photographs, charts and graphs with animated transitions and powerful conceptual illustrations to drive home John’s urgent messages.
For maximum versatility, Graphicacy designed an assortment of slides for John to easily add or subtract as needed. “Depending on who I’m talking to and where I am, I can modify my presentation to last 10 minutes or I can do up to an hour,” John said.
“The beauty of working with Graphicacy is that they got me,” he added. “They understood what was important to me and they rooted their creativity in that. Each time I got off of a call with them, I looked forward to seeing how they’d translate what I said into images. I was never disappointed and I almost didn’t want it to end.”
As for the reception John’s received so far: “I’ve been presenting on lots of campuses and at conferences, and I’m getting standing ovations,” he said. “It’s lots of fun, and I have Graphicacy to thank.”