Memorializing 9/11 with National Geographic’s Digital Archive

National Geographic / 2026 / Human Rights, Politics

Hero image of the National Geographic 9/11 Video Archive. It shows a top section featuring photos of people who were interviewed. The bottom half of the image shows a portion of the timeline visualization of the videos within the archive

Overview

As the 25th anniversary of September 11th approached, National Geographic realized they had a treasure in their archives: dozens of unreleased interviews with people whose lives had been touched by the attacks and their aftermath. They engaged Graphicacy to turn that raw footage into a memorial—an interactive, intuitive interface to help the nation reflect, honor, and remember.

Background and Challenge:

As they looked ahead to the upcoming 25th anniversary of the September 11 attacks on the World Trade Center and the Pentagon, National Geographic recognized an opportunity. During the filming of their award-winning documentaries “9/11: One Day in America” and “9/11: Reunited,” the team conducted dozens of interviews with survivors, family members, first responders, and others who had firsthand memories of the day. But not all the footage had been used.

They brought in Graphicacy to turn that historic trove into an accessible, powerful public experience, transforming over 20 hours of previously unreleased footage—among more than 100 hours total—into a fitting memorial.

A montage of views from the National Geographic 9/11 Video Archive Project. The left image shows the landing page, which features an interactive timeline of colored dots. Each dot represents one video interview. The interviewees share a memory or recollection of their experiences on September 11th. The right image shows other views from the site, including a video player view, and a sortable list view

Opportunity and Solution:

The Graphicacy team faced a multidimensional challenge: how to bring shape and structure to an archive of approximately 500 video clips.

They started by giving visitors an overview allowing them to zero in on the clips they were looking for. Clips were represented by dots, brightly colored to indicate categories and topics, like “Aftermath” or “Coping & Healing.”

The core design philosophy was providing a bird’s-eye view of the full collection. On the archive’s homepage, visitors can toggle whether to see the videos arrayed by time, by space, or by topic. In the time-based view, memories are sorted by hours and minutes, as well as how they relate to defining moments: the North Tower crash, then the South Tower, then the Pentagon, and so on. The categories had to allow for the vagueness of memory while still capturing a useful amount of detail.

Site visitors could explore videos by space as well, through a visualization of the attacks’ geography. Survivors, relatives, and witnesses shared memories from the towers and the Pentagon, but also from the streets of New York, from across Washington, D.C., and from the hijacked planes.

In addition to the top-line sorting options, visitors to the homepage can also toggle to a complete list of videos formatted as a data table, equipped with robust search and filter options. This provided a home for secondary filtering, such as sorting videos by role, which lets the user surface unusual stories quickly—survivor, surgeon, journalist, EMT, even astronaut.

When a visitor selects a video, the rest of the archive doesn’t disappear. Instead, it relocates, compressing neatly into the space around the video player even as other clips from the same interviewee populate below.

The project serves as both a memorial and proof of the power of data visualization to enliven digital archives for public audiences.

Interested in working on a project like this?