Mapping Extremism

Anti-Defamation League / 2018 / Human Rights

A map of hate crimes in the United States, produced for the Anti Defamation League


Graphicacy partnered with Advomatic and their client, the Anti-Defamation League, to visualize incidents of extremism and anti-Semitism around the U.S.

Background and Challenge

The ADL H.E.A.T. Map™ is the first-of-its-kind interactive and customizable map detailing specific incidents of hate, extremism, antisemitism and terrorism by state and nationwide. This interactive map lets you read details on specific incidents, better understand tactics extremists use, compare activity by type and/or state and access and download raw data.

Advomatic and the Anti-Defamation League approached Graphicacy with an idea for an interactive map of extremism and anti-Semitism, to be launched in conjunction with the anniversary of the white supremacist rally in Charlottesville, VA. Our challenge was to bring this critically important concept to life in an innovative, accessible, visually compelling way.

Opportunity and Solution

Graphicacy brought together best-in-class UX/UI and data visualization designers to work with the ADL Center on Extremism and create a tool that shines a light on one of the most dangerous issues of our lifetime.

The team brought to life this unique visualization comprising data points from news and media reports, including police reports, victim reports, and other extremist-related sources with the following key elements

  • Data: The data provides a sobering look at hate and extremism in the U.S., tracking incidents of violence motivated by white supremacist and other extremist ideologies.
  • Design: The gravity of the topic led us to use a dark base map style and corresponding color palette.
  • User Experience: Users can filter to particular ideologies, types of incidents, or geographies, and view detailed information about each incident in the table below the map
  • Technical Solutions: Utilizing Mapbox, our team built a map that is intuitive and easily interactive for users to quickly grasp the key data points of the ADL’s unique data.

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