2018 Political Atlas

There was an opportunity to create a simple yet powerful tool with multiple independent data sources allowing everyone to reach their own conclusions on what would happen in the 2018 midterm elections.

After some in-depth discovery work with the Ipsos team to clearly identify the most useful data and lines of exploration, Graphicacy designed a map-focused tool with some of the following features.

A homepage, centered on a national map, provided an Elections overview of which party was likely to win a majority, and allowed the user to toggle between data from polling, experts, and social media for either the House, Senate, or gubernatorial elections. Two alternative lenses to explore the upcoming election were also provided in the main navigation – Trump Approval and a variety of Main Issues. Users also had the option to toggle between a map view that helped frame things by geography, and a table view that showed state level “up” or “down” trends on different important topics.

State pages allow the user to view all the races in a particular state, with additional context such as candidate favorability, past election results, and the most talked about issues on social media.

The site has been shared by major media outlets and visited by tens of thousands of users, with an average session duration of four minutes.