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Oil is Changing

UCS came to Graphicacy with the desire to inform and activate policy makers and the voting public via an online experience that helps explain why new fossil fuel extraction methods are so damaging for the environment.

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Graphicacy produced an interactive online feature that allows viewers to scroll through an animated journey touching on where oil comes from, the current state of oil extraction and its costs, future alternatives with less impact on the environment and climate change, and leaves viewers with a way to take action.

The idea was that by creating an interactive experience enlivened by animation, viewers would find themselves intrigued by the information being presented and might be encouraged to take action around creating more sensible policies based on credible reporting rather than hearsay or simply fearbased emotional reactions.

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