UNION OF CONCERNED SCIENTISTS

I Wish I Didn’t Know That

UCS came to Graphicacy with the desire to inform and activate policy makers and the voting public via an online experience that that draws from a growing library of barely avoided nuclear weapon disasters that have occurred over the past several decades.

(click to view interactive)

The Union of Concerned Scientists (UCS), a nonprofit, science advocacy organization based in Cambridge, MA, works to implement innovative, practical solutions to some of our planet’s most pressing problems – like reducing the threat of nuclear war. Graphicacy produced an interactive online feature that allowed viewers to spin a “Wheel of Near Misfortune” and randomly call up real life examples of close calls, screw ups and nuclear near misses in the tragicomic history of the world’s superpowers’ stewardship of their nuclear weapon systems. The idea was that by bringing game elements to the viewer’s interaction with this life or death topic, while not exaggerating, dumbing down, or taking things too lightly, citizens might be encouraged to take action around creating more sensible policies based on credible reporting rather than hearsay or simply fear-based emotional reactions.