RUTGERS CENTER FOR DYNAMIC DATA ANALYTICS

We’ve rebranded a science organization at Rutgers

The Rutgers Center for Dynamic Data Analytics hosts a consortium with National Science Foundation funding, all focused on innovation in big data. Yet prior to 2013, CDDA had no coherent visual identity, within the Rutgers brand. CDDA contacted us to rebrand. We created a “d” logo from “dynamic data,” suggesting data that’s multivariate, dimensional, and dynamic.

Beyond the logo, we helped design a new web site that maintains the brand’s new tone.

Old landing page, but with our new logo (left); redesign prototype (right). Launch site >