JAPAN NATIONAL TOURISM ORGANIZATION

Two faces of Japan

The Japan National Tourism Organization (JNTO) wanted to create a series of travel brochures targeting American and Western European travelers. The desire was to emphasize, primarily through photographs, the intriguing duality of tradition and modernity in Japan.


© JNTO, 3D art by Joe Zeff Design

A 3D digital smartphone image was specially designed and created for this project. The new brochure was made available to potential travelers in five different languages.



© JNTO


© JNTO



jnto-480-1-v2

© JNTO and National Geographic


© JNTO and National Geographic

JNTO also teamed up with National Geographic and one of our designers to create a large format poster highlighting the many World Heritage sites in Japan. One side of the poster presented each location with an iconic photo, short description, and a code that could be quickly located on the opposite side map of Japan.