CDDA, NDP, NGP VAN, LEVER FUND
Creating an identity
Universities, non-profits, and businesses have come to us for branding guidance.
A smart brand has charisma, conveying an organization’s unique spirit and mission.
Rutgers leads the Center for Dynamic Data Analytics (CDDA), an academic-industry partnership with seed funding provided by the National Science Foundation’s Industry/University Cooperative Research Center program. We created a refreshed “d” logo taken from the center’s name and focus, “dynamic data,” suggesting data that are multivariate, dimensional, and dynamic in nature.
NDP Analytics provides fact-based research, analysis and reports for many economic policy issues. Graphicacy created a rebrand package that included a new logo, marketing materials, report templates and a design style guide. NDP wanted to avoid visual clichés of Washington DC business, and instead present a fresh voice that embodies innovation.
NGP VAN is the leading fundraising technology to Democratic and progressive campaigns and organizations. The Graphicacy design team was approached to create an updated logo that would reflect the organizations’ robust growth and maturation over the past fifteen years.
Lever Fund is a new DC-based initiative that helps those living in poverty receive the resources they need to regain a more stable, hopeful and productive life. Their plan is to use metrics to help them find the most effective aid organizations to support. We were approached to help them create a branding package that helps establish them as a leader in fighting poverty in the National Capital area.