ACHIEVING THE DREAM (ATD)

Building a “culture of evidence”

ATD, an organization dedicated to community college student success, approached Graphicacy to help them analyze and visualize member college performance data collected over their ten year history. They wanted to create a conversation starter for their 2014 Dream Conference.

After discussing both online interactive and print options, the decision was made to create a large format poster for ATD’s annual conference. Three conceptual paths were initially presented – a circular approach (rose diagram below left) that nested performance data within a broader context of economic and funding conditions, a linear approach (below right) that plotted college’s annual performance in vertical rows helping to reveal overall trends, and finally a gallery approach (star graphs above) that presented a “class portrait” of individual colleges performance (pre-ATD and current.)


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